US companies use their blogs for marketing purposes

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US Internet users spend 3X more time on blogs and social media than they do on email. (Source: HubSpot) 36) Most people read blogs more than once a day. (Source: HubSpot) 37) Over 40% of  and the number if growing. (Source: eMarketer) Blog is a great way to let customers discover what you offer 38) 19% of online shoppers refine their choice based on information they read on blogs.

(Source: HubSpot) 39) 19% of online shoppers get support and answers Clean Email from blogs. (Source: HubSpot) 40) 17% of online shoppers discover products and services from blogs. (Source: HubSpot) 41) 14% of online shoppers get assurance from blogs. (Source: HubSpot) 42) 13% of online shoppers are inspired by blogs to make a purchase. (Source: HubSpot) 43) 7% of online shoppers make a purchase directly from blogs. (Source: HubSpot) Whether you are a B2C or B2B company – blogging for business works 44) B2C companies that blog generate 88% more leads per month than those who do not.

Companies with >51% of blog articles experience a 77% median increase in lead generation. (Source: HubSpot) 46) B2B companies that blog generate 67% more leads per month than those who do not. (Source: HubSpot) 47) 56% of companies that blog monthly have acquired a customer through their blog. (Source: HubSpot) 48) 66% of companies that blog weekly have acquired a customer through their blog. (Source: HubSpot) 49) 70% of companies that blog 2-3 times per week have acquired a customer through their blog.