WordStream data indicates that Bing’s Expanded Text Ads outperform Google.

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AdWords Expanded Text Ads top adwords features of the yearAfter we lost right-side ads, Google announced some big changes to AdWords. One of those huge changes was Expanded Text Ads.Google called this the biggest change to text ads since AdWords launched 15 years ago. AdWords will phase out the old text ad format as of Jan. 31.Designed for today’s “mobile-first” world, Expanded Text Ads are twice the size of the text ads we’ve known and loved for so long. We now have two 30-character headlines and one 80-character description line.


Google told us that in early testing advertisers saw CTRs increase by Benin WhatsApp Number as much as 20 percent. Well, after transitioning to the new AdWords ETAs, many of WordStream’s clients saw their CTR double! ETAs are no longer! Download our free guide to responsive search ads: 10 Tricks to Get the ClickRSA best practices cheat sheetRSA copywriting template10 tricks to improve your click-through rate (with examples!)3. Bing Expanded Text Ads expanded text ads best of the yearIn an effort to keep pace with AdWords, Bing Ads also introduced Expanded Text Ads. However, unlike Google, it seems like Bing won’t be retiring standard text ads.ETAs on Google and Bing are pretty much identical, with the same character limits and formatting (but fewer truncation issues, thankfully). You can either create ETAs within the Bing Ads platform, or import your existing ETAs from Google AdWords.But hold your unicorns! There’s some great news for advertisers.



Check out this great CTR data: bing ads etasIf you haven’t yet tested out Bing Expanded Text Ads, make sure to put it on your to-do list in 2017!4. Local Search Ads, Responsive Display Ads, and In-Store ConversionsIn addition to Google expanded text ads, Google unveiled more exciting new features at the Google Performance Summit in May:New Local Search Ads: Google announced several new Maps ad formats and features designed to drive more foot traffic to business, including Promoted Pins, in-store promotions, customizable business pages, and local inventory search. You can check out all the details in 10 Things You Need to Know About the New Google Maps Local Search Ads. desktop google maps adsResponsive Display Ads: With this new type of ad, you provide a URL, headline, description, and image,