performance reports with data from

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different platforms can be a tedious manual task. However, marketing automation tools can perform this once monotonous task with a single click. By bringing all the data together, you can gain a clear view of your pre-sales process. This can help you find where work is duplicated or overly complex and uncover new messaging and retargeting opportunities. Remember, your customers don’t see the


connection between sales and marketing. He sees your brand as a Rich People Phone Number List whole. Automated and coordinated reporting allows you to approach your pre-sales tasks holistically. Improve lead scoring efforts When all sales and marketing data is brought together to automate tasks, it can result in a more accurate, company-wide approach to scoring and prioritizing leads on your books. Knowing how eagerly a prospect interacts with marketing collateral can tell salespeople that the person is ready to buy (this is called “behavioral lead scoring”). On the other hand, if



a previously very active prospect is no longer attractive, this may be a sign that you need to give them a quick call to get them back on board. Improved lead scoring can trickle down to marketing automation, too. When you better understand your prospects’ interest levels, you can better develop automated marketing campaigns that meet their individual needs. Deliver a better, more personalized customer experience 97% of marketers