What is a business and how is SEO work organized

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The company has an internal SEO team. She is part of the marketing division, media department. Specifically in SEO, there are two specialists, two developers and several agencies for consulting and support. Internally, the team interacts with almost all departments. Metrics for SEO KPIs that measure SEO results correlate with marketing metrics. These include: growth of the subscriber base; increase in viewing metrics. The subscriber base refers to the Active Base metric: the number of unique users with an active subscription, as well as those who purchased something during the past 30 days. Watchers viewing metrics are the number of unique visitors who started viewing content. They are considered without taking into account trailers and with them as two different indicators.


Main traffic sources The site has three main streams Canada Phone Number Data where users come. These are Cinema (domain okko.tv), Blog (blog.okko.tv) and Sports (okko.sport). In the Cinema direction, the main demand and traffic comes to the so-called title pages - films, TV series, cartoons. They collect 60-65% of clicks. The second growth point that brings traffic is the home page or category page. About 15% of users come here. The third most traffic-generating page is the collections page, for example, “Best films of 2023” - it collects 5-10%. The remainder falls on small sections and subsections, for example, TV channels. How to promote the Cinema section Let's talk about those blocks of work that are included in the strategy for promoting this area. Enrichment of cards of films, TV series and cartoons.



Development of pages of persons, genres and collections. Formulating hypotheses and launching experiments with subsequent scaling. How to work with titles - pages of films and TV series These pages are divided into several main categories: Original projects from Okko Originals, which in 2033 accounted for more than 50% of the total viewing time. Exclusives are usually projects where Okko acts as a co-producer. Co-exclusives and other purchased content are what Okko shares with other online cinemas on agreed rights. Each type of page has its own optimization process and different performance metrics. For example, for original projects it is important for us to occupy the top 1 and attract the maximum amount of traffic during advertising campaigns.