Trying to shoehorn the answer in there

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Will just confuse and alienate the rest of our visitors. If you’re unsure whether an answer to a question fits on a page, check its “Parent Topic” in Keywords Explorer. If this is the same as your page’s main target keyword, it’s a sign that the question falls within the page’s broader topic. For instance, the Parent Topic for “what is guest blogging” is “guest blogging,” which is the target keyword for our post: 11 parent topic You can also check the SERP overview to see if any similar pages to yours are already ranking for the question. If they are, that’s yet another sign that the question falls under your page’s broad topic. Here we see that most of the top-ranking pages are broad guides to guest blogging: 12 serp guides Does it make sense to answer the question on a new page.


It rarely makes sense to create new pages just for voice search, but you’ll sometimes find indian phone number questions about topics you haven’t yet covered. For example, when I was researching questions for our post on influencer marketing, I stumbled across “how to find influencers on instagram.” Judging by the types of pages ranking for this term in Keywords Explorer, it probably wouldn’t make sense to answer this question in our influencer marketing guide. It’d make more sense to write a new guide specifically about how to find Instagram influencers. 13 how to find instagram influencers 4. Answer the question Providing answers to questions, whether on a new or existing page, is relatively straightforward. Just add it to the page as a short paragraph or list.



How do you know which format to go for? Ask Google your question and listen to the answer. If it reads out a short paragraph, go with that. If it reads out a shortlist of steps or bullet posts, go with that. However, there are a couple of other things to keep in mind when writing answers. Keep it short and sweet You might have noticed that Google rarely reads out long answers, so you need to keep things short. How short? Google doesn’t give a definitive number, but one study found that the average Google Home answer is 29 words. So that gives you a decent ballpark figure.