Connecting is incredibly easy

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This could be a chance to attribute certain campaigns to your own custom channels. For example, if you run a few paid campaigns with unique locations, you could create custom channels to filter incoming traffic to those specific channels. It’s a bit of an advanced feature, but it’s certainly nice to have. DebugView Debugview is a welcome addition to GA4 as it allows you to test your events and conversions in real-time without fumbling around in real-time reports like you had to in UA. Image 5 You can see the events come in order, and after you’ve set up your own events, make sure those are tracking as well.

Connecting tools Under all the GA4 account options, you will see a DB to Data new section called Product Links. This is where you can link additional Google products such as Google Ads, BigQuery, Google Search Console, and more. simply hit the product you want to connect and then the blue Link button at the top-right corner. Image 6 However, you do have to be an admin on both products you’re linking to. So, you cannot complete the link between them if you have view-only access to one or both products. The dashboard As you jump in, you’ll notice a very different look and feel to your dashboard. You will see many widgets, a recently accessed row, and additional cards with various metrics and dimensions.



Then, there’s the menu on the left side of the dashboard where you can find: Home Reports Explore Advertising Image 7 Home This is the dashboard you see when you first log in, where you get: A quick snapshot of the last seven days. A real-time report. The last areas accessed. Some suggested metrics and dimensions to check out. Reports Here is where you might see some different items. If you set up your GA4 account before April-May 2023, your Reports section will look like this: Image 8 If you set up your account after April-May 2023, you will see something that looks like this: Image 9 I think it’s unnecessary to include Business objectives and Life cycle together because they hold the same reports with some crossover.