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Using variations of keywords and related words in useful, quality content is more likely to earn higher rankings through RankBrain than repeating one single key phrase over and over again. Think of your keywords as concepts. According to Dr. Peter Meyers of Moz, it’s best to gather your keywords into clusters all meant to target the same concept. Contact Us If you are interested in improving your search rankings, reaching more customers and driving quality website traffic, contact Dragonfly Digital Marketing today.

We work with businesses across industries to build goal-oriented, data-driven digital Photo Editing Services  marketing strategies. Call - - today. The Importance of Newsletters in Marketing Posted on September , Content, Digital Marketing A study by HubSpot found that about of people who have email accounts check them at least once per day. Additionally, more than of respondents in that study said they check their email more than times per day. Obviously, email is a fantastic way for small businesses to reach existing and potential clients. However, it’s easy to send email marketing content that is perceived as annoying, spammy, or just uninteresting.



Creating a newsletter campaign is a great way to distribute useful, interesting content while building brand familiarity and encouraging engagement. Read on for more on incorporating newsletters into your digital marketing strategy. What are Newsletters? Newsletter marketing is a method of sending useful content and information directly to people who have signed up to receive it. Existing and potential customers who have given you their email address have expressed that they are interested in learning more about your business and receiving updates.