May be useful the system

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Most of society has to face the difficulties These changes require getting to know the customer anew and making sure you understand their current needs, problems and feelings. If marketing activities are based on brand personas that were created before the pandemic, it is very likely that they need to be updated. It is worth conducting new consumer research, listening to customers' needs and verifying their behavior in the digital sphere.

Then adapt them to the new reality in which the recipients find themselves. No brand ESP In uncertain times, the emotional bond between the brand and the customer is even more C Level Contact List important. It's not just about purchasing at the lowest price. A sense of security and care is also sought. For B2B customers, trust may be a desirable advantage.



Depending on the strategy, it is possible to evoke different emotions at particular points of contact with the brand. Social media and content in various channels are an opportunity to show ESP, the emotional values ​​provided by the brand. These should be included in your branding or marketing strategy. Failure to adapt activities to new social media channels and formats.