it is essential to focus on our Content Marketing strategy

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Therefore,, and plan it in every detail. In fact, it is no coincidence that companies that adopt a Content Marketing strategy generate 67% more leads per month than companies that do not. Lead Generation: Is It The Only Solution? As we always tell our clients, before investing capital to acquire new contacts it would be more appropriate and convenient to retain the customers you already have. Increase the conversion rate for example with activities of Cross Selling (a sales technique that aims to offer the consumer something of greater value than his initial purchase choice) Up selling (consists in increasing the value of the exchange by making available products or services in some way connected to the initial purchase choice, making it more complete).


Research conducted in recent years has always highlighted a clear result: for a company, acquiring new customers costs 3 to 5 times more than retaining existing ones. Yet every day we see a constant price war to “steal” the customer from the competitor. A clear example is ew leads telephone companies. In a saturated market, they continue to make downward promotions, “dangerously” reducing margins, with the sole purpose of taking customers away from their competitor.

In this case, only users benefit, because they continue to switch from one company to another, taking advantage of the different promotions. Do you also want to create a Lead Generation strategy but don't know where to start? At Factory Communication we can help you achieve your company's goals through Inbound Marketing and customer loyalty activities.