Which is better for me Facebook remarketing or AdWords

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We are in an era where users are bombarded with ads and this has resulted in a drastic decrease in their attention span. Companies allocate budgets for paid promotion but their ads are shown to large groups of people only a few times, not enough to be imprinted in their memory. Remarketing is a solution to target those people who already know of your existence and to reduce conversion costs. Often, users access the advertisement and enter the site, but for various reasons they do not convert. Either they don't have the money at the time to make the purchase, or they want to check the offer with a family member or a friend, the reasons why a user doesn't convert are very varied. Remarketing is possible by placing a cookie in the visitor's browser, thanks to which you will be able to identify them and show them banners through the sites of the Google Display Network.


In the case of promotion through Facebook , remarketing is done by placing a code inside the site, also called a conversion pixel, which allows the tracking of user behavior. Advertising display opportunities are limited only to those within the Phone Number Data social network. The most popular remarketing platforms are Google Remarketing - used by more than 4 million websites Facebook Remarketing (also called Facebook Web Custom Audiences) - used by almost 800,000 sites. In this article we will present the benefits and disadvantages of each individual channel. Facebook Remarketing Criterion Pros consul Budget As a rule, you can get results with lower costs , because these users already know you. You can start with a low budget of 2 lei/day. you can allocate as much budget as you want, starting from this minimum. You will have to allocate budget and time to segment your visitors, for example according to the purchase stage.



It is good to have as much traffic as possible on the site, because in the case of small audiences, the same user can see your ad several times. targeting Targeting is very precise and is based on the behavior of users on your website and on their interactions with your Facebook page. You can also target database users (subscribers to the newsletter, customers or leads that have not materialized yet) If you don't have much traffic on the site and the users don't even interact with the posts on Facebook, you will have a very small audience to target through remarketing. Brand awareness Remarketing will strengthen the image of your brand because it targets users who already know about the existence of your brand and who have interacted with your website and Facebook page. sale You have a better chance of selling to an audience that has interacted with your brand before. You can't convince all the users you target to buy your products, but that doesn't mean you shouldn't try.