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I support companies of all sizes in their web visibility strategy. Google Ads: How does it work? All digital roads lead to marketing. The rise of the web has been accompanied by the development of numerous effective acquisition levers for companies and brands. This is the case of paid search engine optimization SEA, whose most used avatar in the world – and undoubtedly the most powerful – is none other than Google Ads, formerly Google AdWords.

The advertising network of the number one search engine allows you to launch sponsored link campaigns on the SERP, but also on platforms belonging to the Google network. If you don't yet know this BTB Directory lever of "Search Engine Marketing" SEM, it's time to fill this gap! What are Google Ads? Google Ads is the online advertising program designed by Google. Created in , it allows you to launch and manage advertising campaigns in real time, targeting specific keywords.

Long called “Google AdWords”, the agency changed its name into become, more soberly, “Google Ads”. On this occasion, it adopted a new visual identity. This program allows you to create ads which are displayed mainly on the results page the SERP of Google, in the form of sponsored links, but also on the platforms associated with the enginesee below . The principle is simple: ensure that these ads appear when Internet users formulate requests associated with the advertiser or its products/services.