How to calculate the conversion rate

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What is conversion rate?

A conversion rate represents the percentage of unique users who have been converted , that is, who have taken the action you wanted. This could be the actual sale, but also the subscription to the newsletter or the registration to an event. In short, the conversion depends on what your objective is.

In any case, knowing the conversion romania telegram data rate in marketing , also called conversion rate , will help you understand if your customer acquisition strategy is working and how. It is different to convert 15 people out of 1,000 who visited your website, or always 15 but out of 10,000.

One of the great benefits of digital is that everything that happens online can be tracked and monitored. For a business, it is a real advantage to be able to know the performance of the website or the campaigns in progress. If things are not working as desired, changes and optimizations can be made in time to adjust the shot and be able to obtain better results.

But let's see concretely how to calculate the conversion rate.

How to calculate conversion rate

To calculate the conversion rate , just apply a very simple formula :

(Number of conversions / Number of unique visitors) x 100.

What you get, therefore, is the percentage of people converted, that is, those who performed the action you requested.